Note the letter D in both hundredth and thousandth. If spelling creates something awkward, rewrite. Do this when the number is used alone and when used in combination with other numbers.
Dec 9, Dec 9, 1: With all of these things to consider, it can be easy to forget that simply selecting an appropriate writing style can reach your audience on its own. This is especially true with marketing, as you may find your audience to be the media rather than the general public.
So which writing style do you choose when creating a press release? The style from our friends at the Associated Press, known as AP style. As defined by the Associated Press Stylebook, AP Style is a standardized way of writing everything from job titles to numbers that was developed by The Associated Press, one of the most respected news services in the world.
Why is AP style important? Most of the newspapers and magazines in the U. Not only is AP style a way to standardize grammar and spelling, but its guiding principles are consistency, clarity, accuracy, and brevity.
AP style also includes standards that allow a writer to avoid stereotypes and unintentionally offensive language. All of these principles facilitate the creation of a press release that is clear, accurate, and carefully objective.
Anytime you would like to communicate with the media is a great time to use AP style. Public relations professionals ensure that each press release they send out adheres to the AP style guidelines.
If a press release is going to be a part of your marketing plan, yours should also. The Associated Press Stylebook is often considered the journalist's bible for AP style, and thus will always be the definitive source for its stylistic guidelines.
However, we can get you started with a few common mistakes to avoid when writing in AP style. Headlines One of the most frequent mistakes in press releases is the use of title case for the headline.
Title case means that all of the principle words are capitalized, but prepositions, articles, and conjunctions are not unless they begin the sentence.
However, this structure is not the preferred method for a headline. AP style prefers the use of sentence case in headlines where only the first word of the sentence and proper nouns are capitalized.
Award-winning Author Pens New Book for Single Fathers Numerals While AP style has a lot of specific rules surrounding the use of numerals, their basic AP style rule applies to many situations and yet is often overlooked.
Spell out whole numbers below 10 and use figures for 10 and above.
The Smiths had three daughters and 10 grandchildren. The business bureau has 15 people on the board of directors. Academic degrees In press releases or news articles, it is important to establish credibility for a source.
Ashwin Raman @AshwinRaman_. A look at shot contribution and ball retention for La Liga forwards so far this season. I should stop being surprised by Messi smashing every stat around. The Editor's Blog is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by . AP Style, Spring Rev. Summer 3 of 4 Time Do not use AM, PM, am or pm to denote time. Use a.m. and p.m. o Example: The city council meeting starts at p.m.
Academic degrees are often used to establish a person's credibility, and due to the overwhelming number of degrees out there, they are often referenced inconsistently and incorrectly. The preferred form for academic degrees is to avoid abbreviations of a degree.
Joe has a doctorate in American history. Joe has a Ph. As always with pronouns, you should be cautious with capitalization. When referring to a degree in general terms, use lowercase letters. Sue has a master's degree in psychology.
However, for a specific degree you would capitalize the degree name, as it is a proper noun. Sue has a Master of Science degree in psychology. Titles People sometimes want to capitalize titles in every reference, but this clashes AP style rules and can make a news article or press release look unprofessional.
Confine capitalization to formal titles used directly before an individual's name. A formal title generally denotes a scope of authority, professional activity or academic activity.AP Style, Spring Rev. Summer 3 of 4 Time Do not use AM, PM, am or pm to denote time.
Use a.m. and p.m. o Example: The city council meeting starts at p.m. Also, Chicago Manual of Style states, “For the sake of parallel construction, the word to, never the en dash, should be used if the word from precedes the first element in such a pair.” A.M.
and P.M., AM and PM, and a.m. and p.m., are all acceptable but we prefer a.m. and p.m. With “working 9 to 5,” you don’t need “AM/PM” because it is an expression and the “AM/PM” is understood. If, however, you say, “He needs to be at work by 10,” you would want to .
May 03, · INTRODUCTION: There are so many causes of under development, some of those discuss here. Causes of under development are not same in all under developing nation states, somewhere corruption is the major cause, somewhere lack in resources are the major cause, and somewhere wrong policies are the major cause of under srmvision.com: Read Think And Lead.
Ashwin Raman @AshwinRaman_.
A look at shot contribution and ball retention for La Liga forwards so far this season. I should stop being surprised by Messi smashing every stat around. AP warns against redundancies in your writing such as“10 a.m.
this morning.” For instance, Wrong: We have breakfast planned for 10 a.m. Monday morning. Correct: We have breakfast planned for 10 a.m.
Monday. Correct: We have breakfast planned for Monday at 10 a.m. Unlike Chicago Style, AP Style time of day does not require zeros after even hours.