A study of consumer awareness perception

It's not too late, though, to regain the attention of these passers-by and transform them into buyers and convert your first-time buyers into repeat customers. However, it will require significant effort to change their current perception of you, your products and your industry.

A study of consumer awareness perception

In order to find this, the research objective was further sub-divided in the following secondary objectives: To study whether the consumers are aware about the packet chips or not. To check the awareness level about the packet chips among the consumers. To find out the factors which the consumers think are important while they are buying snacks.

To find out how packet chips are rated on the factors which the consumers think are important while selecting a snack. Firstly, an Exploratory Research was carried out to provide an insight and to understand the problem more precisely. There were two methods used in the Exploratory Research: In-depth Interviews with the Store keepers in and around Manipal.

Focus Group Discussion with the consumers.

A study of consumer awareness perception

The information obtained from the in-depth interviews and focus group discussions were used in further research and in particular it was used in the design of the questionnaire.

Based on the findings of exploratory research, a questionnaire was designed and a Pilot Survey was conducted. Pilot Survey was conducted to detect the weakness in the data collection instrument i. Based on the pilot survey results, the questionnaire was refined and the final Questionnaire for carrying out the actual research was designed.

Analysis was done based on the data obtained from Pilot Survey using SPSS and the results obtained were also used in estimating the sample size for the actual research.

The pilot survey would then be followed by the actual research which would involve collecting primary data from the respondents through Questionnaire. The data will be analyzed using Excel and SPSS tools to study the consumer awareness and perception of consumers towards packet chips.

Exploratory Research …………………………………………………………………………………………………………………… 7 In-Depth Interviews …………………………………………………………………………………………………………………. To achieve this primary objective, the research objective is divided into the following secondary objectives: Description of the Research Objective The Research objective is to study the consumer awareness and perception towards packet chips.

Packet Chips comes under the Snack Food Category. Snack Food refers to the food eaten in between the meals. Hence, our objective is to first identify what kind of different snacks people generally have in between the meals.

After identifying this, our aim is to analyze whether they are aware about availability of packet chips as a snack item and to check their awareness level about the packet chips.

In order to find out the perception of the consumers towards packet chips, we will first find out as to what factors the consumers consider when they purchase snack items in general. Then we will try to analyze how packet chips are rated by different consumers on these factors. Hence we will get an perception of the consumers about the packet chips.

The average per capita snack food consumption in India is grams with the ratio of consumption of Snacks between urban and rural population being This sector includes items like packet chips, biscuits, noodles, French fries, etc.

The following graph illustrates the annual growth rate of the various branded snack food items over the past few years and the expected growth over the period The major growth drivers for the Indian Snack Food Industry are as follows: Increase in the consumption of ready to cook or ready to eat food products.

Increase in number of nuclear families.

Green Marketing: A Study of Consumer Perception and Preferences in India

People looking for more convenience and pleasure food. Changing Lifestyles of the people. Thus snack food is slowly becoming a daily necessity for people and with a growing population and rising per capita income; the demand of snack food is continuously increasing.

The consumers for packet chips include population of different age groups as it is a product that is consumed by children, teenagers, middle aged people and old aged people.

Hence the word consumer for this research represents people in all the specified age groups,Greater than Awareness means the state of being conscious of particular objects.

A Study on Customer Perception On E-Banking Service Abstract: banking or net banking. These Globalisation has been adopted by every advancement use internet applications that Documents Similar To A Study of Consumer Awareness Towards E. Internet_Banking. Uploaded by. darthvader Cluster Rm Edited. Uploaded by. zaya . To study the impact of consumer awareness and perception on buying behavior Significance of the study: This particular research focuses on the impact of advertisement on the user’s behavior. A STUDY ON CONSUMER AWARENESS, SAFETY preservatives sodium benzoate and propionic acid and colorant curcumin suppress Th1-type immune response in vitro.5Regular-soda intake sessing the awareness, safety perceptions& prac-tices about FPs & FAs in commonly purchased.

Here awareness is used to indicate whether packet chips as a snack is known to people or not.A Study on Perception and Awareness on Credit Cards among Bank Customers in Krishnagiri District Rapid credit card growth has increased transaction efficiency.

Till recently, the Indian consumer was The present study focuses on the perception of card holders towards credit cards. The study was.

Consumer Perception Theory | Bizfluent

Self perception by customers relates to values and motivations that drive buying behavior -- which is also an important aspect of consumer perception theory. For instance, a study by researchers at the University of Massachusetts at Amherst addressed how self perception shaped consumers' buying behavior.

study is to understand the consumer perception and satisfaction studying the awareness of the products within the consumers and the number of consumers who consumes the Herbal Cosmetics. Key words: Herbal, Cosmetics, Attitude. The primary objective of our research is “To Study Consumer Awareness and Perception towards Packet Chips”.

In order to find this, the research objective was further sub-divided in the following secondary objectives: To study whether the consumers are aware about the packet chips or not. PDF | The paper deals the consumers perception towards e-banking system related to consumer awareness towards e-banking system with special reference to Tuticorin District of Tamilnadu.

Data for. The Research objective is to study the consumer awareness and perception towards packet chips. Packet Chips comes under the Snack Food Category. Snack Food refers to the food eaten in between the meals. The various types of snack food that are available include Biscuits, Namkeen Packets, Packet Chips, French Fries, Maggi Noodles, .

Consumer Perception Theory | srmvision.com